EMAIL-MARKETING
WHAT IS EMAIL-MARKETING
Email marketing is the use of email to advertise products or services, develop relationships with customers, and boost sales. Email marketing essentially entails sending targeted commercial messages via email to a list of subscribers who have opted-in the email channel. Email marketing, a form of direct and digital marketing, is often used to develop leads, foster brand loyalty, and drive conversions
ESSENTIAL ELEMENTS
Marketing updates: Companies use email to notify consumers about new products, services, limited-time offers and discounts.
Customer engagement: It can be effective in developing relationships with current customers and a complimentary way to bring them back with the information they want.
Lead generation and engagement: Email marketing is the vehicle where prospective customers become buyers and continues to engage over time.
Personalization and segmentation: Email marketing today is not one-size-fits-all, instead, it segments audiences and personalizes the messages based on customer interests and behaviors that improve customer engagement.
Direct communication: Email is a direct communication that a business has with its audience that has opted-in to receive communication.
High ROI: Email marketing is considered one of the most effective digital marketing strategies with high return on investment due to it being a direct method of communication, measurable and another form of engagement with the consumer.
Email Marketing: Everything you need to know | Mailchimp
Apr 30, 2024 — Email marketing is the act of using email to send marketing messages relating to products or services, as well as inciting customer loyalty.