SEO-SEARCH ENGINE OPTIMIZATION
WHAT IS SEO
SEO stands for Search Engine Optimization. It encompasses all the activities that go into enhancing a site’s performance so that it appears among the top results on a search engine for related queries. The primary purpose is to increase the number of unpaid (“organic”) visitors to a site by making search engines understand the site’s content better and improving the ranking. This way, users will have a better chance of discovering the site when searching for information, services, or products.
ADVANTAGES OF SEO
1. Boost the amount of relavent traffic in yhour website.
2.Boosts the amount of relevant and valuable traffic to your site.
3.Enhances the overall quality of your site’s content 4.Generate inbound links from other websites
5.Can result in a reliable flow of traffic once a high position is attain
The Significance of SEO
SEO is an essential marketing channel.As described in a 2019 BrightEdge study, organic search produces 53% of total website traffic.
The number of searches that occur on Google Search is over 8.5 billion per day and Google holds 91% of the search engine market globally.
When you have such massive reach to an audience, it’s not surprising to see that the global SEO industry is predicted to reach $122.11 billion by 2028.
SEO achieves real business outcomes for brands, businesses, and organizations of all sizes because it is now second nature for internet users all over the world to search – or search user interface (typed, voice, or image based queries) as the first stop to access the information they want, in the context of billions of webpages (4.3 billion pages on the indexed web as of September 2024).
When an individual has the desire to go somewhere, do something, acquire information, do research, or purchase a product/service, the vast majority of the time they begin the process with a search